Spoiler: It could make your work clearer, faster, and more impactful.
Have you ever sat in a meeting, reading through a dense report or staring at bullet-heavy slides, and thought: There has to be a better way to make sense of this?
There is. It’s called visual thinking.
What Is Visual Thinking?
Visual thinking is the practice of using visuals—like diagrams, doodles, mind maps, and illustrated notes—to process, clarify, and communicate information. It’s not about being an artist. It’s about thinking visually so you can see the big picture clearly—and help others do the same.
At Thinkillustrate, we help teams and organizations use visual tools to make complex ideas easier to grasp, decisions easier to make, and conversations more productive.
Whether you’re in business, policy, advocacy, law, education, or international development, visual thinking can transform how you communicate and collaborate.
Why Visual Thinking Matters
Here’s how visual thinking can make a real impact on your everyday work:
Clarity over clutter
Skip the lengthy reports and dense PowerPoint decks. A well-designed visual can communicate both the big picture and the critical details at a glance, and research has shown that visual thinking improves learning.
Better memory + engagement
People remember up to 65% of visual information, compared to just 10% of written content. This is known as the pictorial superiority effect—and it’s why well-crafted visuals stick – a picture really is worth a thousand words.
Faster decision-making
Visuals help teams align quickly by literally “seeing” things the same way. This saves time, reduces misunderstandings, and speeds up problem-solving.
Inclusive communication
Not everyone processes information the same way. Visual storytelling makes your message more accessible—across different roles, languages, and learning styles.
“But I’m Not a Visual Person…”
You don’t have to be. That’s where we come in.
At Thinkillustrate, we work with clients to visually translate reports, strategies, legal content, and public interest information into clear, engaging formats people actually want to read.
From live sketching at events (also known as graphic recording or visual scribing), to illustrated explainers and policy visuals, we help bring your ideas to life—visually.
Want to See Visual Thinking in Action?
Over the next few weeks, we’ll be sharing real-world examples of how visual thinking has helped:
- simplify complex laws
- clarify strategies for busy teams
- and even make meetings more productive
If you’ve ever struggled to explain something to your team, clients, or community—visual thinking might be the missing piece in your toolkit.
“Strong visuals can connect with an audience faster, and with more emotion, than words alone.”
— PwC
Get Started with Visual Thinking
Want to explore how visual thinking can work for you?
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📩 Or email us at hello@thinkillustrate.com to start a conversation.
Until the next doodle – stay curious!
— The Doodling Lawyer
